Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It's one of the most popular analytics tools available, and it's used by millions of websites worldwide. Google Analytics provides a wide range of features for analyzing website traffic, including real-time reporting, audience demographics, traffic sources, and conversion tracking. It also offers advanced features such as custom reports, event tracking, and e-commerce tracking. Google Analytics is free to use for most websites, and it can be integrated with other Google products such as Google Ads and Google Search Console.
We will explore different strategies for preventing sending data to Google Analytics when running integration tests.
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